Promotion of Linux and FLOSS - brainstorm

(FLOSS - free liberal open source software)

(Please help to improve.)

General

First become more clear about your intentions, target, and (kind of) users you'd like to reach.

Which are your main points of interest, which applications, technics, …
Do you want to promote politics (free software model) additional to technical matters ?
Do you intend to reach non-political users (“mainstream”) too ?
Where and how promote it ?
What are your personal capabilities, what is possible with the community, with support only, what is impossible ?
Why promote at all ?

You want to spread the idea of the open software model.
You want to increase the userbase, because that means more support for both, users and developers.
More (professional) users means more digital products are produced with FLOSS (music, software, graphics, …) thus increasing general acceptance and proving quality.

Social platforms (twitter, facebook, ..)
Forums, web-pages, blogs, IRC, Chat, Messenger-Public-Rooms
Linux Magazines, Print media
Web-Video (make tutorials, introductions, explain, ..)
Radio and Podcast
“Mouth-to-mouth” propaganda, conversation
Flyer (spread in studios, universities, restaurants, bars, clubs, township administration …)

It works for the things you need / like to do and is stable.
You consider freedom and independence as important
You like the community
FLOSS permits better decision, how much and what to support financially
You're able to add and contribute in many ways
You can't bear the “enter your 16 digit serial number”, registration and copy protection stuff anymore
You want to be sure, that the application does not disappear, that the file formats are known/open, that your data stays accessible

make the software intuitive for new users (logical GUI and configuration)
add pop-up hints, explain things in context, make keyboard-shortcuts obvious
have a good web-page pointing to (community-) support and giving important hints
listen to the users and their difficulties, try to improve their experience

Graphic tools